Rich Bake, one of Egypt’s leading bakery manufacturers, has announced a strategic partnership with Teradix, a leading Egyptian SaaS provider of digital procurement and sourcing solutions, to expand an initial procurement digitization deployment into a multi-phase, long-term transformation program across Rich Bake’s sourcing operations.
The partnership comes as part of the company’s strategy to enhance operational efficiency as the program will scale standardized sourcing workflows, supplier engagement, governance controls, and performance visibility enabling faster decision-making and greater transparency across stakeholder teams.
The collaboration follows a series of achievements by Rich Bake in recent years, including increased production capacity, product diversification, and a stronger presence in local markets. This growth has necessitated upgrading the company’s internal infrastructure, particularly its procurement and supply chain systems.
Gilbert Hobeika, CEO of Rich Bake, stated that the company has successfully established itself as a prominent brand in the bakery sector through continuous investment in quality, innovation, and well-planned expansion. “With our business volume doubling and the increase in production lines and distribution centers, it became essential to restructure our procurement system to match this growth. We needed a solution that provides real-time visibility, enhances our negotiation capabilities, and ensures the highest standards of governance and transparency,” he said.
Hobeika added that digital transformation in procurement is not merely a technical upgrade but a strategic step to protect profit margins, control costs, and sustain long-term growth. “We now have a system that enables us to track every stage of the purchasing cycle, analyze performance, and make data-driven decisions based on accurate insights,” he noted.
The CEO further emphasized that the next phase will involve deeper integration of advanced analytics and artificial intelligence in supplier management and demand planning, strengthening the company’s competitiveness and supporting its continued success in the Egyptian and regional markets.
Loaay Aly, Supply Chain Director at Rich Bake, highlighted the company’s recent operational surge, which required updating internal workflows. “We manage complex operations that include multiple factories, an extensive distribution network, and a large and diverse supplier base. This scale of operations required a unified platform that ensures speed, accuracy, and reduced manual intervention.” he explained.
Aly added that the new system has helped shorten procurement cycle times, standardize procedures across different locations, and improve supplier management efficiency. “We now have clear performance indicators that can be continuously measured and analyzed, directly contributing to cost reduction and enhanced internal service levels.”
Meanwhile, Khaled Aboshady, CEO of Teradix, stated that “We partner with our clients across the full transformation journey, from people and processes to data and technology. With Rich Bake, we are building a long-term partnership that turns digital procurement from ideas on paper into tangible, measurable business results.” Highlighting that the collaboration supports the full digitalization of request-for-quotation processes, tenders, and reverse auctions, as well as supplier management through a fully integrated platform. The solution provides complete transparency across all supply stages and supports future expansion plans through a flexible and scalable technological infrastructure.
