Cairo 3A for Agriculture announced the official launch of the first phase of its blueberry farm in Wadi El-Natrun, with total investments amounting to EGP 442.248 million. This strategic step marks the Group’s entry into large-scale commercial production of blueberries, reflecting its direction toward expanding into high-value agricultural crops, introducing a new product to Egypt’s agricultural exports, and reinforcing its position as a leading integrated agriculture company in the Egyptian market.
The inauguration took place during an official visit by Cairo 3A Group executives, during which the start of actual operations of the first phase was announced. The visit included a presentation of the farm’s components and the advanced infrastructure implemented in line with the latest international agricultural standards, as well as an overview of the project’s future vision and expansion plans in the coming phases. The visit also highlighted the company’s integrated production system, from selecting high-quality varieties and applying modern farming techniques to preparing the crop for export in accordance with the highest international specifications.
In this context, Ali El Gameel, Chief Executive Officer of the Agricultural Sector at Cairo 3A Group, stated that the inauguration of the first phase of the blueberry farm in Wadi El-Natrun represents a pivotal strategic step in the Group’s journey, reflecting its vision to expand into high-value agricultural crops in a way that supports Egyptian agricultural exports and opens new markets for Egyptian products abroad.
He added that the project is considered one of the largest specialized agricultural investments in the blueberry sector in Egypt, and reaffirms Cairo 3A’s commitment to applying the latest global agricultural practices and relying on innovation and modern technology to ensure the production of high-quality crops capable of competing in European markets with their stringent standards.
El Gameel explained that the investments in the first phase, amounting to EGP 442.2 million, come as part of an integrated plan to implement the project over three phases, with total investments exceeding EGP 1.7 billion and a total area of 550 feddans with expected annual revenues of up to USD 80 million. He noted that the project targets a planned production capacity of approximately 8,000 tons, making it the largest of its kind in Egypt and an important step toward placing Egypt on the global blueberry export map.
The blueberry farm project is being implemented in cooperation with international partners, with Berry World acting as the breeder, while Berry World / Agriventure serves as the marketing entity. Production is primarily directed to the European Union and UK markets, reflecting the project’s alignment with the requirements of export markets with stringent standards and enhancing opportunities for Egyptian agricultural products to access these markets.
El Gameel pointed out that Egypt is still in the early stages of commercial blueberry production, as current production is limited to small and medium scales, and Egypt does not currently hold a significant share of global fresh blueberry exports. He emphasized that Cairo 3A’s project aims to bridge this gap through large-scale production based on quality and sustainability.
He explained that the project is being implemented over three consecutive phases, starting with the first phase, which began implementation in 2025 and covers an area of 150 feddans, followed by the second phase in 2026 covering 200 feddans, and the third phase in 2027 covering 200 feddans, bringing the total project area to 550 feddans with total investments of approximately EGP 1.7 billion.
He added that the project’s impact goes beyond increasing production volumes to include enhancing Cairo 3A’s corporate reputation, supporting export growth, diversifying the agricultural base, and creating awareness of a new category of high-value Egyptian agricultural products in global markets, in addition to opening future expansion opportunities in export-oriented agriculture.
El Gameel concluded by affirming that Cairo 3A continues to invest in developing its agricultural infrastructure and building strong international partnerships to ensure the sustainability of this project and future expansion plans, reinforcing the Group’s role as a leading integrated and export-oriented agriculture company in Egypt.
The inauguration of the first phase of the blueberry farm underscores Cairo 3A for Agriculture’s commitment to supporting sustainable agricultural development, enhancing the competitiveness of Egyptian products, and achieving long-term added value for the national economy, in line with the state’s vision to maximize the benefits of the agricultural sector and increase its contribution to the national GDP.
