Beko, one of the leading home appliance brands in Egypt, has been honored with the esteemed “Athar” Award for Excellence in Sustainability and Social Responsibility, a prestigious recognition presented by the CSR Egypt Forum. In line with its vision – Respecting the World, Respected Worldwide- Beko has adopted sustainability as its business model. This accolade highlights Beko’s transformative contributions to sustainable development, eco-friendly innovation, and community enrichment.
Winning the “Athar” Award reinforces Beko’s steadfast commitment to embedding sustainability across all aspects of its operations. As a frontrunner in energy-efficient manufacturing and social responsibility, Beko continues to set new industry standards by driving innovative, eco-friendly initiatives and minimizing its environmental footprint. Aligned with Egypt’s Vision 2030, these efforts solidify Beko’s dedication to fostering a greener future and a more sustainable society.
At the core of this commitment is Beko’s zero-waste industrial complex in 10th of Ramadan City—a $110 million investment in green manufacturing. Designed to incorporate renewable energy and advanced recycling solutions, the facility exemplifies the company’s long-term vision for environmental stewardship. Beko’s innovations, including Savewater technology that uses 27% less water in dishwashers, EnergySpin technology which saves energy up to 35% in washing machines and HarvestFresh technology in refrigerators that preserves nutrients by mimicking sunlight, ) not only minimize ecological impact but also maintain superior performance. With over 60% of production exported, Beko is reinforcing Egypt’s position as a regional hub for sustainable manufacturing and playing a pivotal role in advancing eco-conscious production practices.
Beyond sustainability, Beko remains deeply committed to social responsibility; In partnership with leading charitable organizations, the company has provided crucial support to vulnerable communities, including the contribution in distribution of 50,000 food boxes to underserved families. These efforts reflect Beko’s belief in creating lasting, meaningful change, ensuring that sustainability extends beyond products to directly impact people’s lives.
Commenting on the award, Omar Badrawi, Marketing Director at Beko Egypt, stated:
” Athar Award is a powerful recognition of Beko’s dedication to sustainability and innovation. It inspires us to further develop energy-efficient solutions and expand our social responsibility efforts. Through our investments in green manufacturing—aligned with Egypt’s environmental and economic goals—we are creating new opportunities while shaping a more sustainable future. Moreover, our partnerships with civil society organizations reinforce our commitment to supporting underserved families and enhancing the quality of life for communities across Egypt.”
Recognizing those who have made a tangible and positive impact on Egypt’s development, “Athar” Award stands as a pioneering initiative. This prestigious annual recognition, presented by the Corporate Social Responsibility and Sustainable Development Forum, has celebrated outstanding business practices for over a decade. It serves as a hallmark of excellence, acknowledging the vital role organizations and individuals play in driving community engagement and fostering a culture of sustainability through exceptional leadership in sustainable development, innovation, and social responsibility.
