The “Sigma Fit World of Champions’ Initiative to Support Athletes,” led by Nasser Ibrahim, Chief Marketing Officer at Sigma Fit, to support Olympic champions with sportswear made in Egypt, has received wide acclaim worldwide.
Many international newspapers and social media followers praised high quality and distinctive design of the outfit, expressing their admiration for the pride shown by athletes in wearing a locally-made product.
Nasser Ibrahim, Chief Marketing Officer at Sigma Fit, highlighted the importance of supporting athletes with 100% Egyptian-made products of high quality.
Ibrahim emphasized that the initiative to support athletes and Olympic champions with Egyptian sportswear was one of the most significant projects they had undertaken.
Nasser explained that this project represents a significant challenge due to intense competition in the market, where international products are often the preferred choice for many. The company has successfully led the online sportswear market for six years before moving to open several branches to increase customer turnout, owing to their confidence in its products.
This success has enabled the company to compete on the international stage, thanks to the quality of the Egyptian products provided by Sigma Fit. This confirms that the Egyptian industry is capable of delivering high-quality products that meet global standards.
This success has enabled the company to compete on the international stage, thanks to the quality of the Egyptian products provided by Sigma Fit, confirming that the Egyptian industry is capable of delivering high-quality products that meet global standards.
The international audience praised the bold step taken by the champions in choosing locally-produced clothing, considering it a move to enhance national identity and support local industry. These accolades have highlighted the Egyptian industry’s ability to compete globally and provide high-quality products.
This global recognition on social media is a significant achievement for Sigma Fit and a success for Nasser Ibrahim’s initiative to highlight the Egyptian product on the international stage.
“The company collaborated with several Olympic team athletes in sports such as volleyball, handball, and sailing, as well as several national team players, who were fully convinced of their products and supported national product to be part of the brand and its success,” Nasser elaborated.
Nasser Ibrahim, Chief Marketing Officer
at Sigma Fit, is considered one of the leading entrepreneurs in marketing sector, with over 14 years of experience. During his career, he has led years of industry leadership, integrating artificial intelligence techniques and business transformation strategies.
His pioneering work, including groundbreaking projects across various sectors, has significantly driven brands to achieve unmatched engagement, efficiency, and market leadership on local, international, and strategic levels.
Nasser successfully utilized his expertise to leverage artificial intelligence for strategic insights and innovation, solidifying his role as a transformational leader in marketing.
