In a significant recognition of its leadership in adopting advanced technological solutions, Rich Bake won the “Excellence in Supply Chain Innovation” at the International Procurement and Supply Chain Conference (IPSC Egypt 2025), recently held in Cairo.
The award was received by Eng. Loay Ali, Group Supply Chain Director at Rich Bake, in recognition of the company’s outstanding efforts in implementing best practices and innovative solutions that enhance the efficiency, resilience, and agility of its supply chain operations.
Rich Bake was selected for this prestigious award in appreciation of its pioneering innovation and excellence in supply chain management.
Eng. Loay Ali, Group Supply Chain Director at Rich Bake, commented:
“We are extremely proud to receive this prestigious award. This recognition goes beyond acknowledging the hard work of our team; it reflects Rich Bake’s strong commitment to investing in cutting-edge technologies and continuous innovation. We firmly believe that supply chains are the backbone of any successful business, and we will continue to ensure that our operations remain highly efficient and resilient, enabling us to deliver the highest-quality products to our customers.”
Rich Bake’s win highlights the growing importance of digital transformation within Egypt’s fast-moving consumer goods (FMCG) sector. The company achieved this milestone by leveraging the Teradix e-procurement platform, which played a key role in optimizing its procurement and supply chain processes.
This achievement reinforces Rich Bake’s position as a forward-looking baking industry leader upholding the highest standards of product quality, but also actively drives technological innovation across its business system.
