Zanussi, a brand owned by Electrolux Group, the global leader in manufacturing electrical appliances, has launched a marketing campaign under the slogan “Zanussi is the No. 1 Washing Machine in Egypt”. The campaign reaffirms Zanussi’s leading position in the local washing machine market and its key market share, continuing Zanussi’s longstanding commitment to delivering products that combine high quality, innovation, and trust, qualities that have earned consumer loyalty over decades.
The campaign highlights how Zanussi washing machines represent the modern choice for current and new generations, featuring contemporary design and advanced technology that meet today’s consumer needs while delivering a smart, user-friendly washing experience.
Moreover, the campaign delivers an integrated marketing experience that combines field activities, promotional tours, and digital campaigns, supported by a robust network of outdoor advertising across Cairo, Alexandria, the Delta region, and Upper Egypt.
The campaign activations started in October and will continue through November, the campaign has attracted significant turnout at premium locations, including District 5, Cairo Festival City Mall, and Mall of Egypt, resulting in strong audience engagement. Additional tours are scheduled throughout November at new venues as part of an ambitious strategy to connect directly with consumers nationwide.
Zanussi’s latest campaign spans diverse advertising platforms, including billboards, digital screens, buses, and mobile trucks bearing the brand identity. These channels deliver Zanussi’s leadership message while attracting audiences to campaign activities. Digital engagement is amplified through social media, targeted advertising, and VoD on streaming platforms. Strategic partnerships with major home appliance retailers such as B.TECH and Carrefour further maximize reach and impact.
Throughout two months of field activations across different governorates, the campaign offers valuable gifts with Zanussi washing machine purchases and distributes promotional items to participants in activities and competitions. These initiatives strengthen direct consumer engagement and provide opportunities to experience Zanussi products firsthand, reinforcing the brand’s position as the first choice for Egyptian families and modern generations.
Embodying Zanussi’s renewed identity, this initiative keeps pace with developments that align with new generations and modern lifestyles. Through strong field presence and innovative, interactive communication that responds to evolving consumer behaviour, it reinforces confidence in the washing machine that remains the preferred choice in Egyptian homes.”
It’s worth mentioning that Zanussi continues expanding its consumer-centric marketing strategy through integrated initiatives that connect real-life experiences with digital presence, strengthening its market leadership and cementing its position as one of the most prominent brands in home appliances.
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