Cairo 3A Poultry, a subsidiary of Cairo 3A Group, announced a
strategic partnership through its “Shahd” brand with Lanalou is a children’s specialized brand recognized for its versatile product range, with education and play at the core. This collaboration aims to introduce a farm-themed activity booklet, underscoring the shared values of both parties to integrate education with
entertainment, and promote value-driven learning within a sustainable, healthy lifestyle.
The booklet brings the world of Shahd’s farm to life, introducing children to concepts of animal
care and connecting with nature through multiple educational activities such as coloring,
counting, and matching, along with exercises that stimulate creativity and imagination. This
booklet is more than just an entertaining tool; it brings a comprehensive learning experience that
helps develop children’s skills and strengthen their awareness of daily values related to
sustainability and healthy living, while highlighting “Shahd” as a role model for a sustainable
lifestyle.
Commenting on the partnership, Ibrahim Wagdy, CEO of Cairo 3A Poultry, said:
“At Cairo 3A Poultry, we believe sustainability is not just a slogan linked to our products. It is a
way of life and part of our mission to society. Through the character of ‘Shahd’ and her farm
world, we want to offer children an interactive learning experience that reflects the core values
we live by every day. This collaboration with Lanalou gives us a unique opportunity to
combine education with play, while inspiring the younger generation to embrace sustainability
and environmental awareness in an engaging and impactful way.”
Through its “Shahd” brand, Cairo 3A Poultry is committed to showcasing a complete model of
sustainable and balanced living. This is clearly reflected in the quality of its products and its
vision for the Egyptian market. With this initiative, the company seeks to bring real value to
families and communities by linking children’s learning experiences with farm life, in line with
its mission to raise awareness and encourage engagement around education and sustainability.
Lanalou, on the other hand, continues to strengthen its position as one of the most innovative brands in children’s educational products. Since launching in 2021, the brand has stayed true to its vision: to nurture every child’s mind, body, and soul through multi-purpose tools that inspire success, instill values, and make learning through play a natural part of life. It also works to support both children and parents with easy-to-access resources that turn everyday moments into fun and meaningful connections. This approach has also earned the brand positive media attention across lifestyle and parenting platforms.
This collaboration between Cairo 3A Poultry and Lanalou marks an important step in
promoting innovative education in children’s lives. It highlights the importance of curiosity,
creativity, and sustainability in raising a generation more conscious of healthy and balanced
living. The initiative combines learning with entertainment, leaving a positive and lasting impact
on families and communities.
