In a bold and pioneering step, Infinity Clinic Pharma, Egypt’s leading skincare brand, has launched “Follower to Influencer”, the first local campaign of its kind tailored specifically for Gen Z — aiming to transform everyday followers into real beauty influencers.
This initiative empowers emerging talent in the beauty content space by offering free full-size skincare products through Infinity Clinic Pharma’s official website. To join, participants must fill out the “Follower to Influencer” form on the website and select the product they wish to try. They are then encouraged to share their genuine experiences through reviews, tutorials, unboxing content, and skincare routines. The most creative and authentic content will be featured on the brand’s platforms — opening doors to long-term collaborations and real impact within the beauty community.
To guide and support participants, Infinity Clinic Pharma has organized a series of workshops with digital marketing experts, professional content creators, and established influencers. These workshops will continue throughout the campaign, and professional equipment. This campaign reflects Infinity Clinic Pharma’s commitment to truly listening to its community turning their needs and voices into meaningful actions that empower and uplift them.
Since its launch in December 2024, the campaign has gained remarkable traction with over 5,000 applicants to date. As part of its ongoing commitment to empowering new voices, Infinity has introduced a $1,000 competition prize for the best product review. Participants will receive a full-size product, free of charge, to try and share their honest feedback.
“Follower to Influencer” is more than just a campaign — it’s a movement for Gen Z creators to get discovered, grow their audience, and connect with the wider beauty community.
