Americana Restaurants Egypt has been recognized with two prestigious global awards at the Middle East & Africa Business Achievement Awards, organized by MEA Business Magazine in collaboration with MEA Finance. The company received the “Customer Experience Excellence Award” in the hospitality sector and the “Outstanding Sector Leadership and Growth Award” in the restaurant sector. These awards reflect the success of Americana Restaurants Egypt’s strategy in delivering an exceptional customer experience and driving sustainable growth in one of the region’s most competitive markets.
These awards reflect Americana Restaurants’ commitment to operational excellence, innovation, and building meaningful customer connections, aligning with the aspirations of Egyptian consumers and strengthening its regional footprint. With a network of over 450 branches and a team of more than 7,300 employees, Americana Restaurants continues to set the benchmark for quality, consistency, and service across Egypt’s vibrant dining landscape.
Hesham Talaat, Country General Manager for Egypt & Iraq and General Manager for Hardee’s, expressed his pride in the achievement, stating: “Winning these two global awards reaffirms our commitment to delivering an awesome experience for our customers driven by innovation and operational excellence. This recognition is a powerful testament to the dedication of our teams, who consistently place customer satisfaction at the heart of everything we do. It motivates us to continually elevate service standards across every branch.”
He added: “We believe food is more than just a meal, it builds communities around the joy of food. This belief is deeply rooted in our approach at Americana Restaurants Egypt, where we are committed to creating awesome experiences for our customers through warm, welcoming spaces, exceptional service, and memorable dining moments that go beyond the plate.”
Americana Restaurants is one of Egypt’s leading food and dining operators, with a presence in over 30 cities. Serving millions of customers every day through dine-in, delivery, and takeaway, the company continues to shape the local food scene through consistency, innovation, and a deep understanding of consumer needs.
At the heart of this success are 7,300 team members, the true engine behind Americana’s sustained growth. Through continuous investment in talent development and training, the company ensures that every customer interaction reflects a culture of excellence and ownership.
Americana Restaurants Egypt operates a diverse portfolio of iconic global brands, including KFC, Pizza Hut, Hardee’s, Krispy Kreme, TGI Fridays, Baskin Robbins, and Costa Coffee, as well as local brands such as Chicken Tikka and Wimpy. This diversity allows the company to cater to a wide range of tastes and preferences, giving it a unique position in the market.
The company also leverages its presence across 12 countries to adopt the best global operational practices while tailoring them to suit local market dynamics and consumer culture. Additionally, it remains committed to supporting local communities through various initiatives in education, employment, and sustainability including work-study programs with universities and specialized vocational schools, and ongoing environmental and social initiatives.
These recognitions mark a new chapter in Americana Restaurants Egypt’s journey, building on its rich legacy while amplifying its economic and social impact by offering exceptional dining experiences that reinforce its role as a key partner in sustainable development in Egypt and the region.
It is worth noting that MEA Business is a global business publication that spotlights positive developments across the Middle East and Africa, offering a platform for industry leaders to share ideas and build partnerships. It provides motivational content including sector reports and inspiring interviews, which is available in both print and digital formats, enhanced with augmented reality for an interactive reading experience. The magazine honors outstanding companies that deliver exceptional customer service.
