Zanussi, the leading home appliance brand under Electrolux Group, has announced its participation in the 2025 “Al-Manfaz – Every Day a Story” initiative for the third consecutive year. Al-Manfaz initiative, is held under the Ministry of Social Solidarity in collaboration with Ommar Elard organization and Bedaya Charity Organization.
“Al-Manfaz 2025 – Every Day a Story ” aims to support underprivileged families across various governorates in Egypt by distributing 100,000 food boxes, renovating 100 kitchens for the neediest families, and preparing 8.94 million meals. This initiative contributes to enhancing social responsibility and promoting sustainable development.
Zanussi’s participation in the initiative aligns with its strategy, which extends from Electrolux Group’s global strategy, focusing on creating a positive and sustainable impact in the communities where it operates. This is achieved through innovative solutions that enhance individuals’ quality of life and support social development efforts. Believing in the role of the private sector in supporting national initiatives, Zanussi is committed to contributing to improving the quality of life for underprivileged families.
Last year, Zanussi one of Electrolux Group brands, successfully packed food boxes and provided essential home appliances for 50 kitchens. This year, Zanussi aims to renovate 70 kitchens to improve communities and create a positive impact during this holy month “In addition to distributing 100,000 food boxes containing essential supplies for needy families during the month of Ramadan.”. As part of this initiative, Zanussi has provided 70 refrigerators and 70 stoves for kitchen renovations, And this is alongside the collaboration with Well-known presenter Ahmed Refaat, also known as “Mozee3 EL Share3,” will collaborate in distributing 40 of these appliances from Zanussi to families in need during his episodes. This initiative represents a true opportunity to make a positive impact in our community by promoting the values of giving, solidarity, and compassion, reflecting the spirit of the holy month in supporting underprivileged families.
Maissam Hannawi, managing Director of Electrolux Group Egypt expressed his pride in this participation, saying: “We believe that our role goes beyond providing advanced home appliances to actively contributing to building more sustainable and prosperous communities. ‘Al-Manfaz – Every Day a Story’ initiative is a great example of how public and private sectors, along with civil society organizations, can come together to support the most vulnerable groups. This aligns with our vision of delivering integrated solutions that make a real difference in people’s lives.”
He added: ” involves through this initiative, which involves many global and local brands we reaffirm our strong commitment to the Egyptian community and strive to enhance our positive impact through meaningful partnerships that support those in need. The kitchen is the heart of every home, and we are proud to contribute to providing a decent and easy life for deserving families and ensuring them a stable life.”
It is worth mentioning that Zanussi has a rich history of supporting community initiatives aimed at improving lives and promoting sustainability, with social responsibility at the core of its strategy. Electrolux Group, strives with its brand continuously to launch and implement innovative programs and initiatives that create a lasting positive impact, whether by supporting the most vulnerable groups or by developing technological solutions that enhance energy efficiency and environmental sustainability in Egyptian homes.
