The Egyptian-Emirati company “Victor” for shoe manufacturing is participating with a distinguished pavilion in the Cairo International Leather Exhibition, which is held under the auspices of the Ministry of Industry, from January 23 to 25 at the Conference Center in Nasr City.
Engineer Mostafa Al-Rass, Chairman of the Board of Directors of the Egyptian-Emirati Morasco Company, which owns Victor Company, said that the company has an expansion plan to increase its investments in the Egyptian market during the upcoming period, in line with the state’s plan to deepen local manufacturing and meet the market’s needs for shoes and leather products.
Mustafa Al-Ras added that, in addition to that, the company is considering injecting investments into other industrial sectors to localize the industry, praising the state’s support for the industrial sector in recent times and the incentives it offers to attract foreign investments.
Engineer Ali Al-Ras, General Manager of “Victor” Shoe Manufacturing Company, stated in press remarks today during their participation in the exhibition, that his company is keen on participating in important sector events to showcase its latest products, which are manufactured using the best production technologies available globally.
He added that a large number of officials visited the company’s pavilion at the exhibition to learn about the latest products and review the production developments at its affiliated factory, including Dr. Ibrahim Saber, Governor of Cairo, Engineer Essam El-Naggar, Head of the General Organization for Export and Import Control, and Jamal El-Samaloty, Head of the Leather Industry Chamber at the Federation of Industries.
He added that Victor, which was established a year and a half ago, produces approximately 2 million pairs of shoes and aims to double production in the coming year, noting that the company has a clear strategy to provide high-quality products at competitive prices, which helps meet the needs of the Egyptian market for leather products and also enables it to compete in global markets in the upcoming period.
He indicated that his company is keen on meeting the needs and aspirations of consumers in the Egyptian market, and then will seek to consider exporting next year, saying: “We are thinking of penetrating the Arab and African markets.”
He explained that “Victor” Company relies on the Egyptian market to meet its needs for supplies and basic raw materials, as the local component in the company’s products exceeds 90%. The company aims to increase this percentage in the upcoming period, in line with the Egyptian government’s plan to deepen the industry.
The director of Victor Company confirmed that the company’s pavilion at the Cairo International Leather Exhibition witnessed a large turnout from many customers, visitors, and agents, in addition to a significant number of Arab and African delegations who praised the quality of the company’s products. He pointed out that the company’s pavilion at the exhibition received foreign buyers from Turkey, Palestine, Tunisia, Iraq, Libya, Algeria, Morocco, and China.
He said that the company continues to develop its products and offer innovative products to meet consumer needs, in addition to the company’s efforts to achieve a good balance that allows it to provide a high-quality product at a reasonable price, which will enhance the company’s position to be one of the largest leading entities in the leather products industry in Egypt, especially since the Egyptian market is encouraging and attractive for investment.
Al-Ras praised the government’s plan to deepen and localize industry by simplifying procedures and incentivizing factories to meet local needs instead of importing them to ease the pressure on foreign currencies.
At the end of his speech, the director of “Victor” Company praised his employees who work with a team spirit to achieve the company’s vision and objectives, emphasizing the importance of the qualified human element in advancing institutions and companies.
Engineer Khaled Al-Hammadi, a board member of “Victor” Shoe Manufacturing Company, emphasized the deep economic relations between Egypt and the UAE, noting that the shoe manufacturing sector in Egypt has been growing significantly in recent years and will witness an influx of more investments in this field in the upcoming period.
